In 2018, I was commissioned by Rocknrola Fest to spearhead their social media content strategy for Houston’s inaugural Spanish rock concert. I played a pivotal role in crafting the festival’s brand identity—from conceptualizing its name and logo to developing a comprehensive visual language that resonated with the target audience. Every element of the branding, from digital assets to promotional visuals, was meticulously designed to establish a cohesive and impactful aesthetic.

In addition to the branding work, I produced dynamic live content for Instagram, capturing the event's electrifying energy and fostering real-time audience engagement. This integrated campaign not only amplified the festival’s presence across social platforms but also laid a robust foundation for its emerging brand identity, ensuring a lasting impact in a competitive market.

SOCIAL MEDIA CAMPAIGN