In 2016, T-Mobile engaged my expertise to lead the development of dynamic, engaging, and viral content for their T-Mobile Latino social media channels. In this role, I was entrusted with the comprehensive creative direction and execution of a nationwide campaign across the USA and Latin America. My responsibilities encompassed photography, animation, post-production, and video production, along with the formulation of innovative creative concepts that elevated the brand’s presence and resonated with a diverse audience. This strategic initiative not only bolstered T-Mobile’s brand awareness but also significantly enhanced audience engagement within the Latino community.

SOCIAL MEDIA CAMPAIGN