I produced and directed live content for Toyota Latino in the United States, capturing dynamic on-location footage at a soccer stadium situated on the U.S.-Mexico border. The production featured high-profile talent, including the renowned Club América team and celebrated regional music artist El Dasa, to spotlight the capabilities of the 2018 Tundra truck. Leveraging state-of-the-art streaming technology and innovative viral content strategies, the real-time broadcast was designed to captivate a diverse audience while aligning seamlessly with Toyota Latino’s prestigious brand identity.

SOCIAL MEDIA CAMPAIGN