In 2018, Kleenex LATAM engaged my expertise to develop innovative, interactive social media content aimed at driving audience engagement through dynamic Instagram Stories. I led the creative process from ideation to execution—crafting the overall concept, producing and editing high-quality videos, designing custom animations, and capturing professional photographs. Additionally, we partnered with influential "mom influencers" who authentically showcased the product in real-life settings with their children, amplifying the campaign’s reach through their own channels. Despite the inherent creative challenges, our collaborative efforts not only met but exceeded the campaign’s strategic objectives, resulting in a highly successful initiative.

SOCIAL MEDIA CAMPAIGN