As a Creative Director, I spearheaded the development of an innovative social media campaign that seamlessly integrated PepsiCo’s H2Oh product into a flagship Food Network show. By leveraging sophisticated product placement strategies, we effectively underscored the beverage’s freshness and promoted a health-conscious lifestyle. This meticulously crafted initiative not only amplified brand visibility for both partners but also established an authentic, resonant connection with their diverse audiences. The campaign exemplifies my ability to merge creative vision with strategic execution, driving meaningful engagement and enhancing overall brand equity.

SOCIAL MEDIA CAMPAIGN